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About VARIVAS

The Way of the Master

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VARIVAS – Pursuing perfection, honing the art of fishing. Always seeking knowledge, embracing the journey alongside you, challenging the essence of life.   VARIVAS has…

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VARIVAS Line Reviews on YouTube

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For review videos about select models of VARIVAS JDM fishing line, check out the Playlists on the VARIVAS YouTube Channel. WATCH review videos for: Infinity…

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VIDEO Spotlight on Master Fishing Rod Builder, Toshio Adachi

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Comprised of a skilled team of fishing rod craftsmen led by master rod builder Toshio Adachi, VARIVAS’s Morris Graphite Works produces state-of-the-art, high-end, handcrafted, limited…

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Pursuit of the smallest catch

Fishing Crazy: In Pursuit of the Smallest Catch

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Since starting direct-to-customer sales of VARIVAS fishing line here in the United States, the topic of “Finesse Fishing” comes up frequently in conversations between our…

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40 Years Ago: The Launch of VARIVAS brand fishing line in 1980

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December 13 marks the 40th Anniversary of the VARIVAS brand. As we commemorate VARIVAS’s success and 40-year milestone, we take a look back at the…

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Please be aware of “fake” and “imitation” products.

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Imitation is the sincerest form of flattery that mediocrity can pay to greatness. – Oscar Wilde Please be aware of “fake/imitation“ products. Though we should…

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www.VARIVAS.fishing

VARIVAS lunches new English language website

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VARIVAS by Morris Company Ltd. has launched a new English language website — www.varivas.fishing — and is currently working on plans to launch direct sales of VARIVAS fishing line projects in North America.

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The Story of VARIVAS’s Beginning

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TrueVoice, Vol. 1 VARIVAS and Eizo Maruhashi A fateful encounter in 1984, between Japanese angler Eizo Maruhashi and Japanese fishing line manufacturer, propelled VARIVAS brand…

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